Do Affirmations Really Work? What Research Says About Positive Self-Talk
Affirmations are everywhere—on social media, in wellness apps, printed on coffee mugs. The idea is simple: repeat positive statements like “I am worthy” or “I am enough” daily, and over time, you’ll start believing them. But do affirmations really work? Or are they just empty words?
LuLu
4/9/20252 min read
💭 What Are Affirmations, Really?
Affirmations are positive, present-tense statements designed to shift mindset, boost confidence, and improve emotional resilience. The practice is rooted in self-affirmation theory, which suggests that affirming our values and strengths helps us cope with challenges and protect our self-worth.
Examples:
“I am loved and supported.”
“I can handle whatever comes my way.”
“I am safe in my body.”
The goal isn’t to ignore reality, but to create mental pathways that strengthen self-belief.
🧠 What Does the Research Say?
The science around affirmations is nuanced—and honestly, context matters.
✅When Affirmations Can Be Helpful:
Buffering Against Stress:
Studies show that self-affirmation can reduce the body’s stress response, improving problem-solving abilities under pressure. One study found that students who practiced affirmations before exams had lower cortisol levels and performed better.Boosting Resilience and Self-Compassion:
Affirmations focused on values (like kindness or connection) rather than unrealistic perfection can increase self-compassion and emotional resilience.Improving Health Behaviors:
Research in health psychology found that affirmations can make people more open to taking care of themselves—like exercising, eating better, or quitting smoking—because they reduce defensiveness and shame.
🚩 When Affirmations Might Backfire:
Interestingly, for people with low self-esteem, repeating overly positive affirmations like “I am beautiful and perfect” may backfire. Instead of feeling uplifted, they might feel worse because the affirmation feels untrue or triggers self-criticism.
A 2009 study published in Psychological Science found that people with low self-esteem felt more negative after repeating extreme positive statements.
Why? Because the brain resists affirmations that feel too far from our lived reality.
🌿 How to Practice Affirmations in a Trauma-Informed, Supportive Way
If affirmations feel forced or fake, you’re not alone. But that doesn’t mean you have to give up on them entirely. Here’s how to make them work with your nervous system, not against it:
✨ 1. Start with What Feels Believable
Instead of forcing extreme positivity, try affirmations that feel neutral or like a gentle stretch:
“I am learning to trust myself.”
“It’s okay to feel what I feel.”
“I am open to the possibility that I am worthy.”
✨ 2. Pair Affirmations with Breathwork or Movement
Saying affirmations while doing breathwork or gentle movement helps anchor the words in your body—not just your mind. This creates a felt sense of safety and support.
Try this:
💨 Inhale deeply — “I am here.”
💨 Exhale slowly — “I am safe.”
✨ 3. Affirm Values, Not Just Traits
Rather than focusing on how you look or what you achieve, affirm what truly matters:
“I value compassion.”
“I choose presence.”
“I honor my growth.”
✨ 4. Use Affectionate Self-Talk
Research shows that speaking to yourself like you would a close friend builds emotional resilience. Combine affirmations with a warm, kind tone:
“Sweetheart, you’re doing the best you can.”
“You don’t have to have it all figured out right now.”
🌿 Try This Daily Breath & Affirmation Practice:
Inhale deeply: “I am learning to trust myself.”
Exhale slowly: “I am safe in my body.”
Repeat 5-7 rounds. Feel the words, don’t just say them.
✨ Final Thoughts
Affirmations are not about becoming someone else—they’re about remembering who you already are beneath the noise of fear, shame, and self-doubt. When practiced intentionally, affirmations can become part of your daily self-care ritual—offering gentle reminders of your capacity to heal, grow, and love yourself, just as you are.